Anna Flach hired as Head of Marketing at EquiChain

EquiChain, the London-based FinTech specialising in blockchain technology for capital
markets, has appointed Anna Flach as Head of Marketing & Communications, effective from
27 November 2017.

Flach will be responsible for the development and implementation of the overall marketing
and communications strategy, working alongside the executive team to drive the FinTech’s
growth. With expanding services and the recent admittance into the Abu Dhabi Global
Market (ADGM) Regulatory Laboratory (RegLab) programme, she will be joining a growing
team. Flach will support the launch of EQX (“EquiChain Exchange”), a fully regulated
exchange for cryptographic IPOs and secondary market trading in ADGM.
Flach will report to Nicholas Bone, founder and CEO of EquiChain, and will be based in
London.

Nicholas Bone said, “This is a very exciting time for EquiChain as we strive towards our
ambitious strategic plan to become the leading blockchain FinTech in Emerging Markets.
Anna brings a wealth of expertise in financial services marketing to support this ambition,
drive the communications strategy and further build the EquiChain brand. We are another
step closer to bringing our vision of a totally reimagined capital market ecosystem to reality.”
Anna Flach joins from the Corporate Communications team at Commerzbank where she
was responsible for Fixed Income & Currencies marketing globally. Prior to that, she held
roles at BNP Paribas in Paris and London. Anna graduated from Oxford Brookes University
with a BSc in Business and Psychology and holds a MSc in Management from EM Lyon
Business School.