South African Central Securities Depositary (CSD) Strate, will be launching its new brand and accompanying logos, reflecting the evolution of the company and its strategy.
A little over a month ago, Strate embarked on a new journey creating two divisions within the company, CSD Operations and Fractal Solutions. The changes in the company’s structure are needed to support a new strategy that embraces disruptive technologies and continuous evolution of Strate’s core business.
The rejuvenation of the brand includes a move away from the purple colours that Strate has worn for almost two decades.
Strate CEO, Monica Singer says, “It has always been my intent to make a difference in South Africa, providing innovative solutions that truly bring benefits to the players in the financial markets. Strate has always sought technology that can make a difference, which is why the tagline of ‘Always Discovering’ couldn’t be more fitting.”
According to Singer, Strate wants to use its 18-year foundation of trust to continue building the strength and resilience of the core business, while driving growth opportunities and advanced technologies across new markets.
Monica Singer adds, “It is an exciting time to be an employee of Strate and the new brand and logo reflect our enthusiasm and focus on serving our customers and markets. The new look better represents where the company is today and embraces our vision for the future. I am glad we can share our journey with you and I am excited for what the future holds.”